Efficiency benefits of choice model experimental design updating: a case study

نویسنده

  • Geoffrey Kerr
چکیده

Efficient experimental designs offer the potential to reduce confidence intervals for parameters of interest in choice models, or to reduce required sample sizes. C-efficiency recognises the salience of willingness to pay estimates rather than utility function parameters. This study reports on a choice model application that incorporated updated statistical designs based on initial responses in order to maximise C-efficiency. The revised design delivered significant improvements.

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تاریخ انتشار 2009